Marketing Strategy Pandora Jewelry Essay - 1346 Words

Introduction Organisation communication plays an important role for any enterprise. Good communication can help employer and employee to efficient their job, improve company cultural and make everything under control. 1. Pandora as a famous jewellery brand has been really popular around the world, their mission is to offer high quality jewellery with affordable price. They have many different collections to choose, so every woman can tell their own story by design their own unique Pandora jewellery. With the high quality and thoughtful after sale services, their vision is to make Pandora the most favourable brand. Pandora is trying to set up a image for woman to telling their story by design their own pandora jewellery. Marketing strategy: Pandora is engaged in providing a wide range of high quality jewellery, with different materials, designs to meet different preference. By matching design, it is always easy for link sale which is really helpful to increase sales. Also Pandora is providing an excellent after sale service, customers will never get disappointed, this is a good way to create customer loyalty. Organisation structure: Pandora is using a divisional structure. It has stores in different city, sometimes even in same city it has a few stores, each store in the charge of a manger. Communication policy: Pandora is using a two way policy, which means from top to bottom and bottom to top, they are trying to get efficient communication and willing to improveShow MoreRelatedRetail708 Words   |  3 PagesRetail Pricing of Pandora * Warranty All Pandora products are covered by a 1-year warranty covering manufacturing defects. * Sales Pandora corporate headquarters dictates the prices and they have a Recommended Retail Price (RRP), most retailers are prohibited from undercutting their prices so the cost is consistent throughout a market/country. 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